SWMBRD Sports Inc (CSE:SWIM) said it has appointed Pollock Sales Group Inc, doing business as Riptide Sales Group, as its non-exclusive sales representative in the US and the Caribbean.
Riptide is a sales and marketing organization specializing in selling into the retail scuba diving market sector. It represents scuba and other aquatic products to more than 1,450 brick-and-mortar dive stores in the US and Caribbean and is a big exhibitor at the world’s largest dealer-only dive industry trade show, DEMA.
Under the sales agreement, Riptide will market and sell SWMBRD’s propriety swimboard and related products to 1,450 retail dive stores in the US and Caribbean for 12 months starting on September 1, 2023. It will earn a monthly merchandising fee of $500 and a 13% sales commission, based on the sales report provided by the company each month for the prior month’s sales.
“SWMBRD’s clear synergy with snorkelling, spearfishing and other related aquatic activities makes this relationship a perfect fit, and the opportunity for increasing consumer awareness of SWMBRD in key markets is significant,” SWMBRD president, Justin Schroenn said in a statement.
“This step is part of the company’s global strategy of growing the SWMBRD brand through strategic geographical partnerships, including licensing, distribution, and sales representation agreements.”
SWMBRD noted that Riptide president Dave Pollock is the former general manager of Mares, one of the world’s most iconic scuba brands, and is the former vice president of American-Austrian tennis racket manufacturer Head Sport.
“New products and innovation are key to keeping a market sector vibrant. Scuba diving requires in-store and open-water training to become a certified diver,” Pollock added.
“This is why we feel that divers will be attracted to SWMBRD, as SWMBRD also requires a short training session to become competent. Divers understand the importance of training or lessons and are open to learning how to use new cutting-edge products.”
Vancouver-based SWMBRD Sports has developed a proprietary aquatic sports board which, by virtue of its patented design, is revolutionary in how it empowers the human body in the water, giving water lovers of all ages and abilities the freedom to explore all aquatic environments with ease.
The company has now commenced large-scale mass production under an OEM agreement with Tahe Outdoors, Vannes, France - the preeminent board sport manufacturer in Europe.
Contact the author at stephen.gunnion@proactiveinvestors.com