Bridgeline Digital Inc (NASDAQ:BLIN) has announced a new partnership with Interpublic (NYSE:IPG) Group’s RafterOne Salesforce Summit Partner, to optimize and streamline the e-commerce experience for businesses around the globe.
The Woburn, Massachusetts-based company said that RafterOne and Bridgeline expect to grow revenue in the Salesforce community with Bridgeline’s AI-powered search solution and RafterOne’s brand name customers including Skechers, Tom Ford, Samsonite, Trane, and Thermo King.
"We are thrilled about the massive potential that this partnership with RafterOne unlocks," said Bridgeline Digital CEO Ari Kahn.
"Our combined capabilities will allow businesses to optimize their digital marketing strategies and customer engagement," he added.
RafterOne is a Salesforce Summit Level Partner, the highest tier awarded to Salesforce implementation partners, and is owned by the large Interpublic (NYSE:IPG) Group (IPG) which has over 55,000 employees and generates over $10 billion in revenue.
HawkSearch powers search for Salesforce customers such as Coca-Cola Amatil, Seattle Aviation Solutions, Cochez y Cia, Foodstuffs Gourmet Foods & Catering, and MRC Global. The onsite search solution helps e-commerce brands increase their conversions by 20%, average order value by 23% and monthly traffic by 30%.
Bridgeline provides cloud-based web content management, e-commerce, and marketing automation software, helping companies boost online revenue by increasing traffic, conversion rates, and average order value.
Its new customers include Borsheims, Catapult Energy, Seattle Aviation Solutions, and Voltus. Last week, Bridgeline revealed that around 200 of its existing customers, or roughly 90%, which had upcoming renewals during the quarter did renew, including AARP, Triumph Motorcycle, and Glasses USA.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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