Gamelancer Media has announced the appointment of Max Desmarais as its new president.
Desmarais will take on the responsibilities of current president Mike Cotton who will move into the role of chief business officer and lead and expand the company’s internal sales development during this growth phase, Gamelancer said.
“I am shifting my attention entirely to growing our partnerships and ensuring we expand into additional markets and brand categories through the balance of the year and into 2024,” Cotton said.
“Max Desmarais is a natural leader. He has been a driving force in our growth as a company and will excel in overseeing our day-to-day operations as Gamelancer Media joins the TSX."
Gamelancer CEO Jon Dwyer added in a statement: "Max's extensive industry knowledge and proven track record, which includes co-founding and selling ScaleLab, one of the largest YouTube MCN's [multi-channel networks] in the US, will be instrumental in our organic growth and M&A objectives.”
The company also announced that it has fulfilled and submitted the final conditional requirement, its Annual Information Form, for listing on the Toronto Stock Exchange.
Further, it highlighted changes to its board of directors in line with its strategic growth plan.
Gamelancer co-founder Darren Lopes has taken on a new role on the board, while Mike Cotton and Storm Boswick have resigned from the board to focus on other aspects of the business. The company also noted the previously announced appointment of Sharethrough founder JF Cote to the board.
Gamelancer is a media and entertainment company producing short-form video content for brands broadcast on its owned and operated TikTok, Snapchat, and Instagram channels. The company produces and distributes content across its 54 owned-and-operated channels to more than 41 million followers and subscribers, generating more than 2 billion monthly video views.
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