Streaks Gaming PLC (LSE:STK), the creator of AI-focused conversational games, is producing a new platform called ‘Streaks Social’.
It will allow social media influencers to create an “AI avatar” of themselves that can respond to voice and text messages from fans.
Expected to launch in the third quarter, it gives influencers the opportunity to “better connect and monetise their existing fans”, the company said.
Michael Edwards, chairman of the UK group, said in the group's annual report: “The interactions between the AI Avatar and the fans will be personalised… providing each fan with a unique experience.”
“Over time, this personalisation will deepen.”
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The new platform is a hard shift from the company's original product which offers users a chance to win prizes by answering questions about the NFL or NBA.
Edwards said the core platform is attracting interest from sportsbooks like FanDuel, BetMGM and DraftKings.
Streaks Gaming posted a loss of £3.3mln for the 2023 financial year to 28 February, having failed to record any sales in the period.
Since its IPO of 100mln shares at 3p in January, the stock has fallen by over 25% to 2.6p.