Planet 13 Holdings Inc (CSE:PLTH, OTCQX:PLNHF) has announced that Cannabition, an immersive cannabis experience, will be returning to its Las Vegas Superstore.
Headed by Keneh Ventures, the exhibition provides a 12,000-square foot “whimsical and visually breathtaking environment” and "Instagrammable" experience for cannabis enthusiasts, the company said.
"We can't wait to have Cannabition open in our SuperStore with its fascinating interactive exhibits to continue to separate Planet 13 Las Vegas as a one-of-a-kind immersive entertainment experience for our customers," Bob Groesbeck, co-CEO of Planet 13, said in a statement.
There will also be a first-of-its-kind consumption lounge with space for live entertainment, he added.
"We are executing our stated strategy of filling out the remaining space at the Las Vegas SuperStore to drive more foot traffic, reduce lease expenses, and diversify revenue streams,” the CEO said.
Creative director of Cannabition is David Korins, the visionary genius behind the sets of Broadway blockbusters Hamilton, Dear Evan Hansen and Beetlejuice, and recently recognized as one of AdWeek's 'Creative 100'.
"I've had the incredible privilege of visually telling some of the most extraordinary stories in recent years, but none compare to the history, passion, tragedy, and triumph embodied by the cannabis story in America," Korins said.
"Being entrusted with bringing this captivating narrative to life in an educational yet enthralling manner is a distinct honor, and I simply can't wait to dive into the exhilarating world of the new Cannabition."
Planet 13 is a vertically integrated cannabis company, with award-winning cultivation, production and dispensary operations in Las Vegas and in Orange County, California.
Contact the author at jon.hopkins@proactiveinvestors.com