Versus Systems Inc. (NASDAQ:VS, CSE:VS) has announced the launch of a new, self-service version of its powerful digital promotional marketing platform, Winfinite.
The engagement and rewards company said with the new Winfinite, advertising agencies, brands, and marketers of any size can create their own interactive, rewarded advertising campaigns that drive customer engagement, incremental sales, and consented first-party data collection.
“A self-serve version of Versus’ Winfinite platform will let any brand create custom, interactive, rewarded games,” Versus Systems CEO Matthew Pierce said in a statement.
“They will be able to reach new customers and interact with their existing customers in more rewarding ways,” he added.
Versus Systems said the self-service platform, which now features AI-powered trivia games, is currently available at mywinfinite.com.
As well, Pierce noted that with the new AI-powered trivia game coming out of beta next week, the company’s customers will be able to harness the power of machine learning to create simple, fast, and fun interactive experiences in a scalable, low-cost way.
The company added that with this self-service update to the Winfinite platform, brands will now be able to take advantage of some of the same tools and systems that are used in-venue by multiple NFL, NBA, MLB, NHL, and NCAA teams.
Furthermore, Versus Systems stated that with the new product, marketers can customize interactive campaigns with branded colors, logos, content, and rewards, with potential customers then being able to access these games via links or QR codes and play the games on their mobile devices to earn real-world rewards, including coupons, discounts, digital goods, physical goods, and sweepstakes entries.
Versus Systems is an engagement and rewards company making live events, games, shows, and apps more fun to watch and play. The company adds interactive games, polling, trivia, predictive elements, and other win conditions to existing entertainment — whether in-venue or online — making the content more contextual, personal, and rewarding.
Contact Sean at sean@proactiveinvestors.com