Netflix has overhauled how it comes up with its weekly Top 10 lists as the streaming giant seeks to provide “consistent and transparent” insights into what its users are watching.
Starting on Tuesday, Netflix’s Top 10 lists are ranked by view count instead of total viewing time, in addition to providing the show hours viewed per title.
“As we have always said there is no one perfect streaming metric,” Netflix said in a statement.
“But we believe that views combined with total hours viewed is a good evolution because it’s anchored in engagement, our best measure of member satisfaction and a key driver of retention (which in turn drives our business); ensures longer titles don’t get an advantage; and enables third parties to compare the relative impact of movies and series, despite their different run times.”
The streaming platform is also extending the qualifying time for its most popular lists from 28 days or four weeks to 91 days or 13 weeks to reflect the fact that many of its shows and films grow significantly during that period.
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