Phunware COO Randall Crowder joins Natalie Stoberman from the Proactive studios to discuss the launch of its AI-Enabled Mobile Engagement solution.
Crowder says the addition of AI powering its mobile engagement solution means that users will be able to leverage sophisticated machine learning algorithms and AI capabilities to deliver personalized, targeted marketing campaigns that are curated for specific audiences. And with Phunware's platform specializing in helping brands identify, locate and engage the right consumer at the right time, Crowder adds that this new AI enhancement will boost marketing campaigns to evolve past a "one size fits all" approach.