Gamelancer Media Corp. (CSE:GMNG, OTCQB:GAMGF) announced it has partnered with Samsung Canada on an ad campaign called the SmartThings Connected Home Experience to allow customers to experience the possibilities of a connected home firsthand.
Samsung Canada has transformed the upper floor of its Samsung Experience Store located in the CF Eaton Centre in Toronto, Ontario, into a connected home environment where visitors can explore various rooms such as a home office and gym that showcase the integration of Samsung products.
For the launch, Samsung Canada has partnered with nine influential Canadians including Roy Woods, Tiana Shern, Taylor Mei, and sports anchor Faizal Khamis who will participate in a trivia competition to highlight the potential of the company’s SmartThings technology, Gamelancer added.
"This collaboration signifies a pivotal moment for us, as we combine our expertise in digital media, entertainment, and production with Samsung's groundbreaking technology,” said Gamelancer CMO Sam Park.
Gamelancer CCO Kamar Burke added in a statement: "At Gamelancer, our goal is to create meaningful connections and experiences for our audience. This partnership with Samsung Canada allows us to achieve just that, combining an immersive experiential campaign with a thoughtfully executed digital campaign.”
Gamelancer is a media and entertainment company producing short-form video content for brands, broadcast on its owned and operated TikTok, Snapchat, and Instagram channels. The company produces and distributes content across its 54 owned-and-operated channels to 40 million-plus followers and subscribers, generating over 2 billion monthly video views and growing by over 1.5 million new followers monthly.
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