Phunware Inc (NASDAQ:PHUN) has announced that its mobile engagement solution is now powered by artificial intelligence (AI) to deliver personalized, targeted marketing campaigns curated for specific users.
The company said its platform allows brands to identify, locate, and engage the right customers at the right time, and with the addition of AI, it can ensure the customers receive the right message.
Its AI-enabled solution analyses large volumes of user data, including behavioral patterns, to deliver personalized content based on in-app activity and location data to drive engagement, enhance user experience, and increase conversion rates and brand loyalty, according to Phunware.
"The world has evolved beyond 'one-size-fits-all' marketing approaches, but brands still struggle to speak to consumers as individuals because they lack a deep understanding of their unique behaviors, preferences and needs," said Phunware COO Randall Crowder in a statement.
"Our new AI-enabled mobile engagement solution is designed to provide that understanding, enabling these brands to more effectively engage their target audiences without the need for additional staff."
Phunware, a pioneer of location-based Software-as-a-Service (SaaS), offers a fully-integrated enterprise cloud platform for mobile that enables brands to engage, manage, and monetize anyone, anywhere.
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