Black Mirror’s season six release caused quite a stir, with searches for Netflix’s terms and conditions soaring over the weekend.
Data compiled by casino review CasinoAlpha.ie said searches for Netflix’s T&Cs on Google surged by 596% in the 80 hours immediately after the release of the new season.
The first episode of the latest instalment of Charlie Brooker’s hit series, ‘Joan is Awful’, features a dramatic situation that results from everyday mistakes, not reading T&Cs before accepting.
Customers in the UK have shown a high interest in knowing the small print at the streaming giant, followed by those in Australia and the US.
“Without triggering any spoiler alerts, it is clear that despite today's awareness of data privacy concerns being higher than ever, it is so easy to forget that terms and conditions are, in fact, a contract,” said Tudor Turiceanu, CEO of CasinoAlpha.ie.
"This may be a good time for policymakers to intervene and make it easier for users to understand what they are agreeing to because telling people to just read the small print rarely works,” Turiceanu added.
Searches for T&Cs at Netflix come as the platform begins to clamp down on password sharing between different households.
Last week, the firm reported new user subscriptions surged in the US, reporting its four single-largest days of sign-ups in the US since data provider Antenna began tracking the service.
The crackdown on password sharing began in the UK in May, with customers informed via email that their account “is for you and the people you live with.”