Cellular Goods PLC (LSE:CBX) shares jumped on Monday morning after the UK-based wellness company announced a deal to bring Klarna’s 'buy now pay later' service to its website.
Under the deal, customers purchasing Cellular’s skincare and wellness products will be able to split online payments into three instalments or even delay for 30 days without incurring interest fees.
Following a surge in demand for 'buy now pay later' services across the UK, London-listed Cellular said the deal would support increased sales and expose the company to “new audiences”.
"The partnership with Klarna is an important improvement to our eCommerce offering and responds to a growing consumer trend,” Cellular interim chief executive Darcy Taylor said in a statement.
“Providing our customers with a range of flexible payment methods enhances their shopping experience and expands our reach to new audiences," she added.
Klarna has enjoyed growing success in the UK since launching in 2005, boasting 2mln daily transactions and over 150mln worldwide users, according to Cellular, including through deals with the likes of Nike, H&M and IKEA.
Cellular shares jumped 18% to 0.97p in early trading on Monday.