Humphrey Yang tops the list as the most popular financial influencer, with nearly double the followers, likes and subscribers of the person in second place.
Online trading firm Investingoal ranked financial influencers, or ‘Finfluncers’, based on their follower, like, and subscriber count across Instagram, TikTok, Twitter, YouTube, and Facebook.
Yang topped the list with 54.3mln likes, followers and subscribers across all platforms.
Included in his figure are 501,000 Instagram followers, 3.3mln TikTok followers and 49.5mln TikTok likes.
The 35-year-old creates content around personal finance, including savings and tax credit tips, while also working with non-profit organisations to help businesses and consumers, often handing out US$1,000 in cash to members of the public.
Tori Dunlap came in second with 26.9mln likes, followers and subscribers, with Taylor Price in third with 21.9mln and Steve, also known as the Financial Freedom Coach, in fourth with 15.1mln.
Making up the rest of the top 10 was Josh Rincon in fifth, followed by Poku Banks, Parii Bafna, Jeremy Schneider, Delyanna Barros and Anthony O’Neal.