Givex Corp (TSX:GIVX, OTCQX:GIVXF) told investors it has been named the omnichannel gift card provider for Alko, a Finnish wine, beer and spirits distributor.
After being awarded the contract in 2022 following a request for proposal, the company said it quickly rolled out the program across all 400 plus Alko stores. While Alko previously sold physical gift cards that were only redeemable in-store, Givex said its customers can now buy and redeem gift cards online.
"It's an honor to enable such a storied Finnish retailer to sell online gift cards and expand their revenue opportunities," Givex vice president of sales Francois Simarro-Doyon said in a statement.
"Givex was able to import Alko's database and roll out the gift card program across more than 400 locations in just six months, which illustrates our hands-on customer support and focus on building strong, long-term relationships with our merchants.”
Alko online and digital development manager at Antti Tanaka commented: "We are very grateful for Givex's cooperation, which has enabled us to offer an omnichannel gift card to our customers, which is very rare in Finland. In addition to this, our business customers have the option to order gift cards in larger quantities.”
Givex has provided customer engagement solutions to its merchants since 1999, with a footprint of more than 122,000 locations across its 12 global offices. In addition to gift card programs, it offers point-of-sale system GivexPOS, loyalty programs, GivexPay and more.
Contact the author at stephen.gunnion@proactiveinvestors.com