Twitter’s new boss, Linda Yaccarino, has pledged the site will become “the world’s most accurate real-time information source.”
Elon Musk named Yaccarino, who was the former global advertising chief at NBCUniversal, to take over as CEO last month.
The decision was one that was seen by many as an effort to boost the platform’s advertising revenues.
More than half of the social media platforms' top 1000 advertisers stopped using the service after Musk bought the company last October, according to CNN.
Names such as Volkswagen, Balenciaga and Dyson are among some to have cut ties with Twitter over the last eight or so months.
Twitter’s US advertising revenues have fallen 59% in the last year and in the five weeks from April 1 2023 was US$88mln, according to internal figures.
In a memo sent to staff, Yaccarino promised that “Twitter 2.0” would represent a “complete reinvention” with a focus on free speech and the capacity to “create new partnerships.”
Twitter’s decision to make blue ticks available to all subscribers has hit advertisers’ confidence in the site, with users impersonating celebrities or companies.
Tweets sent from a fake profile purporting to belong to Eli Lilly knocked billions of dollars off the value of the pharmaceutical giant in November.
However, Yaccarino’s arrival has seen advertisers once again warm to Twitter.
GroupM, which is part of London-listed ad group WPP, said Twitter is no longer “high” for brands after she was on board.