Waitrose is cutting prices on more than 200 products, a move that sees the high-end retailer join the supermarket price war alongside the likes of Tesco and Sainsbury’s.
At the start of June, the supermarket was forced to apologise for an IT error that left some stores empty while other sites became massively overstocked.
Customers had noted that after the issues some stores had unusual pricing, all milk was reduced way before the sell-by date in one North London outlet for example.
Waitrose did not confirm whether Monday's reductions were in response to the IT error.
The cuts include reducing a medium loaf of white bread from £1.15 to £1 and beef mince to £3.15 from £3.55.
Around half of the products will have at least 10% slashed off the price in what is Waitrose’s second set of reductions this year.
In February, the retailer cut over 300 prices as part of a £100mln promotion.
Charlotte Di Cello, commercial director at Waitrose said: “We’ve made these cuts with absolutely no compromise on the high quality, high welfare, and delicious recipes our customers expect from us.
“We’ll still react to any drops in food inflation and pass on savings to our customers as soon as the prices we pay begin to fall, and we’ll continue to pay farmers a fair price for their products too.”
Waitrose’s reductions follow similar cuts made by Tesco and Sainsbury, which both announced they had reduced prices, mainly on dairy products, by up to 60%.
Sue Davis, Which? head of food policy expressed concerns that Waitrose, the most expensive food shop, still needed to do more to help its customers.
"Supermarkets must commit to doing all they can to help consumers during the cost of living crisis, including providing transparent pricing so shoppers can easily work out which products offer the best value,” she said.