Meta Platforms Inc (NASDAQ:FB) has unveiled multiple artificial intelligence (AI) tools for its Instagram, WhatsApp and Facebook social media platforms.
The tech giant has so far only showcased two new chatbots, similar to ChatGPT, to employees at a company meeting, showing how they can converse with users on WhatsApp and Facebook Messenger.
Another tool was revealed that uses written prompts to edit photos on Instagram, with AI creating unique emojis on the messaging apps.
Meta founder and chief executive officer, Mark Zuckerberg said: “We’ve seen some incredible breakthroughs in generative AI and that gives us the opportunity to now go take that technology, push it forward, and build it into every single one of our products.
“We’re going to play an important and unique role in the industry in bringing these capabilities to billions of people.”
At the meeting, Zuckerberg also addressed the series of job cuts at Meta made over the last eight months.
In late May, the group confirmed its final round of layoffs of 4,000 workers was underway, the total count of sacked staff reaching 26,000.
Meta’s shift into AI comes after years of the tech firm attempting to penetrate the virtual reality/ metaverse industry.
Poor earnings in October saw Meta’s share price sink to the lowest point in around five years, leading to a rejig in strategy.