DGTL Holdings Inc announced that its wholly-owned Engagement Labs (TSX-V:EL) Inc subsidiary has secured a new Platform-as-a-Service (PaaS) contract from a NYSE-listed multinational food, snack, and beverage corporation with a current market capital in excess of US$300 billion.
The digital media technologies accelerator said the contract is focused on measuring the effectiveness of a digital advertising and multimedia marketing spend for a recent product innovation campaign.
“TotalSocial’s ten-year database and patented methodologies provides clients with measurable ROI (return on investment) by maximizing attribution by evaluating engagement of online and offline volume, sentiment, influence and brand equity,” DGTL Holdings chief commercial officer Steven Brown said in a statement.
“This latest services contract underscores the value of our proprietary data as leading brands continue to use TotalSocial to validate their digital advertising and media spend,” he added.
DGTL noted that the description of services includes an in-depth consumer research data-analytics report from over 1,500 respondents interviewed online to measure online and offline (word-of-mouth) data and critical KPIs (key performance indicators) for the brand, which has created a new primary research field study to measure the effectiveness of marketing efforts and the impact of the campaign on brand equity.
The company added that the Fortune 500 client has leveraged the TotalSocial platform for several of its now 23 major brands and recorded over US$1 billion in annual sales in 2022.
Based in New York, DGTL (Digital Growth Technologies and Licensing) is a digital media technologies accelerator with flagship digital marketing content and data analytics brand TotalSocial.
The company specializes in accelerating fully commercialized enterprise-level SaaS (Software-as-a-Service) companies entering a rapid growth lifecycle stage within the sectors of social, mobile, gaming, and streaming.
Contact Sean at sean@proactiveinvestors.com