MustGrow CEO Colin Bletsky joins Natalie Stoberman from the Proactive studio to share its new agreement with Bio Ag Product Strategies for the development of technologies related to soil microbiome and soil health.
Bletsky says the agreement with Bio Ag Product Strategies will facilitate development, pre-marketing activities, and commercialization plans to showcase the benefits of MustGrow's technology to growers. This includes MustGrow's portfolio of organic products that feed the soil microbiome, benefiting yield, water usage, fertility, and plant health. Bletsky adds that this partnership can allow MustGrow to conduct large-scale farm trials, position their products in high-value fruit and vegetable markets across the United States, and gain registrations for their bio soil amendment product in each state.