Adamas One Corp. (NASDAQ:JEWL) has completed initial designs for its Elle Jolie high-end luxury lab-grown jewelry line.
The US-made line is expected to launch in September and will be available through Adamas’ www.ElleJolie.com eCommerce website.
“We have been diligently preparing to launch our Elle Jolie line of luxury lab-grown diamond jewelry, which we strongly believe will be able to compete in a market dominated by high-end retailers using mined stones,” CEO Jay Grdina said in a statement. “Our designs were created by many of the same visionaries that provided some of these houses with their pieces.”
Adamas is poised to enter the $84 billion retail diamond jewelry market, competing effectively against both mined and lab-grown diamonds, the company said. Unit sales of lab-grown diamonds in jewelry increased almost 58%, according to trend analytics company Tenoris’ April 2023 Market Comments.
“The quality of the Elle Jolie brand of jewelry is the total embodiment of luxury and is created in a more sustainable and accessible manner,” Grdina said. “We expect these key differentiators to make the line more attractive to all consumers. Our goal is to bring luxury to the lab-grown diamond sector. As we see the US market growing at a very rapid pace, we want to make sure as a US-based manufacturer that we are in the forefront of bringing quality goods to the market.”
Adamas One is a lab-grown diamond manufacturer that produces near-flawless single-crystal diamonds for gemstone and industrial applications at its facilities in Greenville, South Carolina. The company holds 36 patents and uses its proprietary chemical vapor deposition to grow gem-sized and smaller diamond crystals.
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