Bridgeline Digital Inc (NASDAQ:BLIN) announced that process and packaging company Aaron Equipment has chosen Bridgeline’s AI-powered site search solution, HawkSearch, to provide site search, recommendations, and data quality enhancement for its business-to-business (B2B) ecommerce site.
The cloud-based digital experience software provider said HawkSearch will power site search functionality for Aaron Equipment’s range of products and services, including asset management, equipment financing and appraisal, listing for sale, auction and plant closing services.
“This partnership drives Bridgeline and HawkSearch into the heart of the used process equipment industry – I'm proud to see HawkSearch support so many distributors and I look forward to seeing how we can help our new customer grow revenue,” Bridgeline Digital CEO Ari Kahn said in a statement.
Bridgeline noted that Aaron Equipment will leverage HawkSearch's ‘Real-time Product Indexing’ feature on its custom B2B ecommerce platform, allowing its users to search and index data as it is being created or changed.
The company added that as part of the agreement, HawkSearch provides Implementation Support, which includes configuration, customization, training and troubleshooting for the duration of the contract.
Bridgeline Digital helps companies grow their online revenue by increasing traffic, conversion rates, and average order value.
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