Gamelancer Media Corp. (CSE:GMNG, OTCQB:GAMGF) has announced its partnership with OviO, a gaming app based in Tel Aviv.
The digital media, entertainment, and production company said the partnership will involve a short-form video campaign series produced by Gamelancer Studios, featuring Gamelancer content creators interacting with the OviO app, with the content being distributed on the Gamelancer network to drive app downloads that are expected to reduce OviO's customer acquisition cost on TikTok.
“Our primary goal with OviO is to drive app downloads and create a predictable customer-acquisition-cost model for our client,” Gamelancer Media CEO Jon Dwyer said in a statement.
“Gamelancer's creative + distribution capabilities allow us to provide clients with a content-distribution-strategy that is informed by the data our network generates,” he added.
Dwyer also noted that the coming quarters will see ‘media spend' divert increasingly away from television ads, and toward owned and operated digital channel networks, where operators have a strong relationship with their evolving and maturing community of viewers.
The company added that the campaign aims to attract new users and deepen the engagement of existing users, fostering a sense of belonging and community within the OviO app.
Gamelancer Media has a strong track record of delivering captivating digital media content to its audience and has become a trusted name among Gen Z and Millennial audiences with its vast network of talented content creators, according to the company.
Gamelancer is a media and entertainment company producing short-form video content for brands, broadcast on its owned and operated TikTok, Snapchat, and Instagram channels.
Contact Sean at sean@proactiveinvestors.com