Zinc Media Group PLC (AIM:ZIN) shares gained 7% in morning trade after unveiling a partnership with actor Idris Elba's production company for a multi-million-pound international co-production series, commissioned by the BBC and the Canadian Broadcasting Corporation (CBC).
The series, with a working title of 'PAID IN FULL: The Battle for Payback', aims to shed light on the systemic exploitation of black artists by the music industry. It delves into the historic injustice faced by black artists, who have created the foundation and culture of popular music, yet have received disproportionate profits. The show will explore the concept of sonic reparations for black artists.
Elba, as CEO of Green Door Pictures, described the series as a story that resonates with everyone. He emphasized the importance of acknowledging and rectifying the exploitation faced by the musicians who have provided the soundtrack to people's lives.
In a statement, Mark Browning, chief executive officer of Zinc Media, expressed pride in securing this significant contract, emphasizing the company's commitment to addressing real-world issues, including the challenges faced by black artists, and the belief that programmes such as this make a positive impact on society.
Browning also noted: "It is another material contract that helps underpin our full year revenue projections."
In reaction to the news, by 9.40am, Zinc Media shares had gained 7.1% at 112.50p.