Drylab Media Tech Group PLC said it has signed its first US sales distribution deal, tapping into the world's largest market for film and TV.
The company, which has developed a TV and film production tech platform that increases on-set efficiency, has teamed up with MC Capital Advisors (MCCA), a subsidiary of Los Angeles-based private equity firm Media Content Capital.
Under the agreement, MCCA will promote and sell Drylab’s products in the US, with managing director Sasha Shapiro bringing over 30 years’ experience in the media industry, including as a producer and heading strategic business development for Warner Bros' cinemas.
"Having hands-on experience in the film production process we clearly see substantial commercial and even creative benefits, which Drylab platform brings to every filmmaker," Shapiro said.
Following the merger of the Drylab technology business with a management team bringing significant experience from the film industry, there have been distribution agreements covering more than a dozen territories, including Scandinaia, France, Japan, South Korea, India and several Gulf and African states.
John Mahtani, Drylab's chief executive, said: "MCCA has deep roots in the heart of Hollywood and America's entertainment industry. Breaking into the US market is a significant step in our global strategy, and we are confident that this partnership will help establish Drylab as a household name in the global film and TV industry."