Gamelancer Media said it has surpassed 40 million followers and subscribers across its 54 owned-and-operated TikTok, Snapchat, and Instagram channels.
The company attributed its rapid increase in followers and subscribers first and foremost to the merger of Wondr Gaming, Gamelancer Inc, and creative design studio JoyBox Media in 2022.
Through this merger, the company said it developed a “Walled Garden” approach to digital-channel ownership, leveraging its creative plus broadcast model on TikTok, Snapchat, and Instagram to deliver daily organic videos which attract an engaged audience.
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Gamelancer said it can achieve higher revenues for campaigns that target a larger audience, increasing the value of its services and, in turn, providing the potential for greater investment and growth opportunities.
Digital media company analyst valuations are partially based on follower statistics, with each user valued between $5 and $7.50, the company noted.
Gamelancer president Mike Cotton said surpassing 40 million followers and subscribers was a testament to the remarkable growth and influence of Gamelancer.
“We are proud to offer unique opportunities for brands, agencies, and creators to connect with our global media network,” he said in a statement.
“Our extensive reach and highly engaged user base offers a unique opportunity for our brand partners to establish authentic connections with our audience. These campaigns and engagements build further trust with our partners, help brands drive sales, and create a diverse recurring revenue stream across several categories for our business.”
Gamelancer is a media and entertainment company producing short-form video content for brands, broadcast on its owned and operated TikTok, Snapchat, and Instagram channels.
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