Logic co-founder and CEO Brent Suen said that his company’s AI-powered tracking technology is a "game-changer" for audience targeting.
The pure-play New York-based digital marketing company said its AI-powered ad-tech platform provides analytics that reveal “valuable insights” into the quality of ad campaigns and accurately attributes conversions across multiple touchpoints. This helps advertisers optimize their budgets and make data-driven decisions that maximize return on investment.
"Our ability to capture and analyze user behavior data provides advertisers with actionable insights that can optimize their campaigns and deliver highly personalized experiences to their target audience," said Suen. "By leveraging the power of AI and machine learning, we empower advertisers to make data-driven decisions that drive meaningful results.”
However, Logiq was quick to add that its AI-powered approach “ensures user privacy,” while providing advertisers with essential tracking capabilities.
It can collect data on impressions, clicks, and conversions without compromising personally identifiable information (PII), noted Logiq. The privacy-centric approach allows advertisers to comply with regulations and build trust with their audience, according to the company.
AI-powered fraud detection
Logiq also highlighted that the company’s advanced programmatic ad platform is equipped with AI-powered fraud detection and analytics.
Through advanced algorithms and machine learning, Logiq’s programmatic platform analyzes mountains of data to detect fraudulent practices, such as click fraud, impression fraud, and traffic manipulation.
Click fraud is a huge problem plaguing the industry. What's clear is that if left unchecked, click fraud could damage the credibility of companies like Google, Yahoo and the search-ad industry that spurred their meteoric growth.
By examining data points and patterns, including user behavior, IP addresses, device information, and traffic sources, Logiq says its platform can accurately pinpoint “suspicious activities,” distinguishing them from genuine user interaction.
According to Logiq, its AI engine continuously learns from new fraud patterns and incorporates them into its detection algorithms, enabling advertisers and publishers to “stay one step ahead of fraudsters.”
Meanwhile, Logiq has a strong runway for growth as The Trade Desk for small and medium sized businesses. Despite the deteriorating macro environment, Logiq continues to estimate that its annualized revenue run rate now totals about $40 million.
Logiq owns DataLogiq, an all-in-one data, AI, media buying and marketing technology platform. The company’s data-driven, AI-powered solutions allow brands to advertise across digital and Connected TV advertising. Logiq also offers lead generation services and digital advertising and data management software.
Separately, Logiq announced the appointment of Peter Bordes, a tech industry visionary and venture investor, to its board of directors.
The company said Bordes has been a lifelong entrepreneur with more than 30 years of executive and board experience, leading private and public companies across AdTech, media, AI, fintech and technology sectors.
“We anticipate Peter's extensive experience as a venture investor, senior executive and board member contributing significantly to our growth strategy and M&A initiatives,” Logiq CEO Brent Suen said in a statement.
“His focus on advancing disruptive technologies aligns with our mission and vision for Logiq,” he added.
Following his appointment, Logiq’s board consists of four directors with two serving independently, the company said.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive
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