Gamelancer Media has announced a six-figure campaign deal with a top-5 global electronics manufacturer whose products include desktop computers, laptops, mobile devices, graphics cards, and tablet PCs.
The company said the US-focused campaign, going live in June 2023 and running for four to six weeks across the Gamelancer network and creator channels, will feature user-generated content from 12 Gamelancer creators.
Gamelancer said the campaign would “showcase the synergy” between its network of micro-influencers and the electronics company’s technology.
It added that the partnership highlights how the company’s creative and distribution model on owned and operated channels delivers an unparalleled digital brand experience.
"We're thrilled to partner with one of the world's leading electronics companies and to offer a unique and engaging campaign experience to their target demographic," Gamelancer account manager and co-head of customer success Ken Cohen said.
"Our goal at Gamelancer is to modernize advertising strategies and engage highly coveted Gen Z and Millennial audiences through memorable and entertaining digital media experiences."
Gamelancer CEO Jon Dwyer added in a statement: “This campaign continues to demonstrate our ability to help consumer electronics brands successfully connect with our audience."
Gamelancer is a media & entertainment company producing short-form video content for brands. The company produces and distributes content across its 54 owned-and-operated channels to over 39 million followers & subscribers, generating over 2 billion monthly video views and growing by over 1.5 million new followers monthly.
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