Gamelancer Media said it has secured a six-figure advertising deal with a Schedule-1 Australian Bank, a milestone the company said underscores its continued commitment to its global business development efforts.
The company said the upcoming campaign will showcase Australian creators in a native-ad format with the aim of reinforcing the brand’s messaging with an authentic touch to promote increased interaction and engagement.
Gamelancer leverages user-generated content by relatable and trustworthy creators to establish genuine connections between brands and their target audiences.
Further, the company said its previously announced strategic partnership with Dubit, a global gaming developer in the United Kingdom, has been finalized.
"As a company, we are committed to expanding our reach and offering exceptional digital media solutions to Gen Z and Millennial audiences around the globe," Gamelancer Media chief business officer Max Desmarais said in a statement.
"The finalization of our developments in Australia and the United Kingdom are significant steps towards achieving our goals. We look forward to continuing to grow our business and delivering the best possible experiences to our customers."
Gamelancer CEO Jon Dwyer added: "We continue to find success in the banking category with campaigns built to live authentically on our network. We intersperse branded content with organic video distribution, produced to drive virality."
Gamelancer is a media and entertainment company producing short-form video content for brands. The company produces and distributes content across its 54 owned-and-operated channels to over 39 million followers and subscribers, generating over 2 billion monthly video views and growing by over 1.5 million new followers monthly.
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