Wishpond Technologies Ltd. (TSX-V:WISH, OTCQX:WPNDF) announced that it has completed the acquisition of certain assets of Essential Studio Manager LLC (ESM), a provider of business management software including invoicing and customer relationship management (CRM) solutions for small businesses in the services industry.
The provider of marketing-focused online business solutions said the acquisition expands Wishpond's award-winning 'all-in-one' sales and marketing technology platform with additional new business management and CRM functionality, and brings more than 150 customers into the Wishpond family.
“ESM has built a comprehensive suite of complementary business productivity solutions which we believe our customers will derive tremendous value from as part of Wishpond's product offering,” Wishpond Technologies CEO Ali Tajskandar said in a statement.
“We expect this acquisition will provide significant benefits to small businesses, allowing them to streamline and automate their marketing and business processes, save time and money, and focus on growing their business,” Tajskandar added.
Wishpond noted that it will retain ESM's brand, website, and client relationships while providing operational support and offering cross-selling opportunities, with ESM expected to be integrated with Wishpond's next-generation Propel IQ platform this year.
The company added that Wishpond customers using Propel IQ's sales and marketing platform will then be able to provide contract signing, invoicing and access other CRM functionality from one single platform.
As well, Wishpond stated that the acquisition has added another piece to its goal of offering a complete end-to-end customer lifecycle solution to small businesses which streamlines and automates their sales, marketing, and business management processes.
ESM is Wishpond's sixth acquisition since going public in December 2020.
Wishpond Technologies serves over 4,000 customers who are primarily small and medium-sized businesses (SMBs) in a wide variety of industries. The company has developed cutting-edge marketing technology solutions and continues to add new features and applications with great velocity.
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