Animoca Brands Corporation Ltd and its subsidiary Lympo, a leading global sports NFT ecosystem, have announced a partnership with the Ultimate Fighting Championship (UFC) champion Rose Namajunas to provide a digital memorabilia collecting challenge.
Collectible NFT
The collectors’ challenge, 'Build Your Own Fighter with Thug Rose', is a digisport collectible NFT project that offers an engaging collect-and-earn experience for sports fans. It features unique and limited-edition digital items that users can buy and trade.
This project targets Rose's fans and the Web3 community, allowing them to own unique digital items and participate in a new era of combat sports engagement.
The limited-time experience will be available from May 26 to June 18, 2023, at http://rose.digisport.xyz.
Female martial artist
Rose Namajunas is an American female mixed martial artist signed with the UFC. She competes in the women's straw-weight division and has held the UFC Women's Straw-weight Championship twice. She holds the second position in the current UFC Straw-weight Rankings for 2023.
The collectors’ challenge invites Rose Namajunas’ fans and sports enthusiasts of all kinds to participate by collecting digital sticker NFTs obtained from limited-edition NFT mystery boxes.
Once they have collected enough digital stickers, participants can claim rewards such as signed memorabilia and in-person experiences with Rose. Additionally, participants will have the opportunity to create custom fighter character avatars inspired by Rose Namajunas.
Global audience of sports enthusiasts
Animoca Brands co-founder and executive chairman Yat Siu said: “The partnership with Rose Namajunas is a significant opportunity to introduce blockchain and NFTs to a global audience of sports enthusiasts.
“This collaboration showcases the fan engagement of Web3 and fosters a greater understanding of these emerging technologies among fans.”
Lympo CEO and co-founder Tadas Maurukas said: “By combining the excitement of sports with Web3 technology, the collaboration with Thug Rose will revolutionise the way we engage with sports.
“We're thrilled to provide a platform that enables fans to connect with their favourite athletes in a new and exciting way while also exploring the possibilities of blockchain.”
About Lympo
Lympo, a subsidiary of Animoca Brands, is "on a mission" to deliver true digital ownership-based sports experiences. It's building a digital sports ecosystem based on officially licensed athletes' non-fungible tokens (NFTs).
Lympo's products include NFT Minting and NFT Staking Platforms.
The company holds the IP rights to more than 50 world-leading athletes, including the five-time World Chess Champion Magnus Carlsen, who is considered one of the greatest chess players of all time; Slovenian basketball star Goran Dragic; and of course, Rose Namajunas, the two-time UFC Women's Straw-weight Champion.