MySize Inc (NASDAQ:MYSZ) said that Italian luxury menswear brand Canali has launched the Naiz Fit sizing solution, which acts as a digital tailor, across its 32 European eCommerce stores.
Naiz Fit’s proprietary artificial intelligence (AI) and computer vision capabilities gather more than 20 body measurements from photos, according to MySize.
It implements statistical modelling algorithms to determine size and fit based on height weight, age, gender, and fit preference for customers who elect not to use photos, the company explained.
MySize will generate immediate revenue from the SaaS agreement with Canali, a third-generation, family-run design and manufacturing group.
"Naiz Fit can have a tremendous impact on increasing sales, reducing returns, and further enhancing customer satisfaction for Canali. We are very pleased to implement Naiz Fit with this top luxury European fashion brand," said MySize CEO Ronen Luzon in a statement.
"With a similar luxury brand, Naiz Fit has made over 112,000 size recommendations to date, leading to a 37% increase in basket value and 800% increase in conversion rate compared to shoppers who did not use Naiz Fit.”
Naiz Fit CEO Borja Cembrero added: "In men's suits the Naiz Fit size recommendation tool is especially accurate, as we can establish a sizing model not only for each type of suit but we are also able to differentiate by fit and drop which is highly recommended when talking about tailoring.”
MySize is an omnichannel eCommerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients.
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