Hapbee Technologies Inc (TSX-V:HAPB, OTCQB:HAPBF) has reported an eight-fold increase in monthly sales on Amazon since its dedicated brand store launch in mid-February 2023.
The eCommerce platform now features the company's Smart Sleep Pad and Neckband, which are powered by patented, magnetic-field technology that helps people optimize their sleep, performance, and moods.
During the soft-launch period, Hapbee aimed to gauge customer reactions to the content and messaging on the platform, optimize promotional strategies, and limit its exposure to a portion of Amazon's consumer audience. Since then, customer reactions have been positive, with an average rating of 4.1 out of 5 from buyers submitting reviews on the platform.
"Amazon represents the opportunity to add an important distribution channel for Hapbee as a complement to our own website as many online customers prefer the ease, convenience and confidence of shopping on Amazon," said Yona Shtern, CEO of Hapbee in a statement.
Hapbee's re-launched Amazon presence is being managed through a partnership with The JDS Group, a brand management and marketing company that specializes in helping consumer-facing brands accelerate their growth through the implementation of Amazon and online marketplace strategies.
"We greatly appreciate our affiliation with Hapbee and are excited about contributing to their growth," said Anthony Fallon, president of JDS. "This partnership will really help to maximize the sleep quality of many customers all across Amazon's platform."
The innovative technology allows Hapbee to deliver ultra-low frequency electromagnetic signals derived from compounds like caffeine, nicotine, and melatonin without the side-effects or dependencies that might result from consuming the substances. The Neckband device was previously sold as a discrete product on Amazon before the recent launch of the dedicated wellness store.
"Amazon is also a pre-eminent platform for product search and discovery, which makes our positive customer ratings so encouraging as we plan for our expansion moving forward," added Shtern.
Contact the author at jon.hopkins@proactiveinvestors.com