Gamelancer Media Corp. (CSE:GMNG, OTCQB:GAMGF) has announced a global white-label partnership with Dubit, a studio that builds games, experiences and events for brands, in which Gamelancer Media will provide Dubit and its customers with tailored User Generated Content (UGC) and distribution across Gamelancer's owned and operated media network.
The media and entertainment company said the partnership will focus on distribution across Gamelancer's 12 TikTok and 3 Instagram channels to more than 34 of its nearly 39 million followers and subscribers while taking the program to global advertisers in Europe, Asia, and Australia.
“Dubit creates dynamic brand experiences for tens of millions of gamers every month, and Gamelancer Media has the resources to increase interaction through our exclusive network of over 38.8 million Gen Z and Millennial gamers,” Gamelancer Media CEO Jon Dwyer said in a statement.
“Our expertise lies in creating scalable branded content that resonates with our ever-growing gaming communities, helping brands interact with our audience through relatable content produced to drive virality,” he added.
Gamelancer also noted that it has successfully executed a joint campaign for a leading Canadian Schedule-1 bank, which recently launched an activation in a popular Roblox game called 'Seaboard City'.
The financial institution is one of the largest banks in the world based on market capitalization and, through the leading gaming platform Roblox, players were able to learn valuable financial skills, according to the company.
Based in Toronto, Gamelancer Media is a media and entertainment company producing short-form video content for brands, which it broadcasts on its owned and operated TikTok, Instagram and Snapchat channels.
The company produces and distributes content across its 44 owned-and-operated channels to nearly 39 million followers & subscribers, generating over 2 billion monthly video views.
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