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Media

YouGov taps up senior Facebook exec to become CEO

YouGov PLC (AIM:YOU), the international research and data analytics group, named one of the Facebook's most senior figures here in the UK as its new chief executive.

Steve Hatch, who will join the business on August, has over 30 years of experience in consumer profiling, e-commerce and business transformation.

He will succeed Stephan Shakespeare, who will assume the role of chair, taking over from Roger Parry.

Before joining Meta Plaforms Inc's Facebook, Hatch spent 15 years at WPP, his final role being CEO of the media agency. Before that, he worked in strategy roles at Omnicom and Y&R.

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