The Premier League has agreed to ban gambling sponsors on the front of their shirts from the start of the 2026-2027 season.
Sponsorships will still be available in other areas, including sleeves and pitchside hoardings.
The decision has been taken voluntarily in order to reduce gambling advertising, the PFL said.
Prem teams that currently have a front-of-shirt gambling sponsor are:
- AFC Bournemouth (Dafabet)
- Brentford FC (Hollywoodbets)
- Everton FC (Stake.com)
- Fulham FC (W88)
- Leeds United ( SBOBET)
- Newcastle United (Funn88)
- Southampton FC (Sportsbet.io)
- West Ham United (Betway)
Sports gambling has been dominating recent headlines, with a White Paper into a review of the UK Gambling Act 2005 ready to be published in the coming weeks.
Measures being touted in the media include a limit on online slot machines of between £2 and £5, moving it in line with limits on physical machines seen in pubs and high street gambling shops.
A statutory levy on operators to fund addiction research is said to be suggested. At 1%, the levy would replace the current voluntary contributions made by firms.
The paper is also said to include affordability checks for customers losing between £500 and £100 a month, at which point they would be required to provide bank statements.
Share prices of operators however responded positively to the news.
Paddy Power owner Flutter gained 1%, while Entain, which owns Ladbrokes, was up 1.1%.
The smaller 888 Holdings was up 2.3%.