AMPD Ventures Inc (CSE:AMPD, OTCQB:AMPDF) has announced that its subsidiary Departure Lounge Inc has signed a Memorandum of Understanding (MoU) with Marinas Guardian, a UK-based not-for-profit organization founded to focus on protecting the crucially important marine environment.
Under the terms of the MOU, the company said Departure Lounge is expected to develop a range of digital initiatives to educate, inform, and increase awareness of the challenges facing the ocean and help people understand the role they can play to help save it while driving awareness of Marinas Guardian's vitally important mission and mandate.
Departure Lounge partner, TwinV Ltd, a UK-based creative solutions company that provides tailored content and consulting for linear production and live events, is also party to the agreement, it added.
"Being selected as the lead digital initiatives partner by Marinas Guardian is both exciting and gratifying," AMPD Ventures CEO and Departure Lounge founder and CEO James Hursthouse said in a statement. "I am pleased that Marinas Guardian has recognized how the technologies and creative services that we offer at Departure Lounge can be utilized across a range of coordinated next-generation digital channels and we look forward to working together over the next few years.”
The company said Departure Lounge will utilize its digital media production technologies and creative expertise to expand the reach and engagement of real-world activities and festivals, as well as produce a coordinated series of digital-only projects, designed to reach and engage children through to adults. The initial projects include a Roblox-based educational game centre aimed at 7-to 14-year-olds, and mobile and web games aimed at a broader global audience aged 12 and up.
Work is expected to commence in the second quarter of 2023, with Departure Lounge bringing its full range of content development, production technologies, creative services expertise, and partner network to the projects.
Working with Departure Lounge partner, Twin V, Marinas Guardian is also expected to provide a mix of scientific conference sessions, blue economy startup festivals, entertainment, live performances, and cultural activities designed to accelerate positive change for the blue planet and create a balance of real-world as well as digital activities and engagements.
"One of the key pillars of the Marinas Guardian organization is a commitment to ‘educating now for future generations' so that everyone, and young people in particular, become more aware of how important a clean, thriving Ocean is to the survival of our planet," Marinas Guardian founder and managing director Jason Peers added.
"We know that digital channels must play a major role in helping Marinas Guardian educate and inform current and future generations about our mission and mandate. We are excited to be working with the Departure Lounge team as they bring the necessary expertise across all forms of cross-media development to our organization."
Contact the author at stephen.gunnion@proactiveinvestors.com