DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) has announced the signing of a new annual Platform-as-a-Service (PaaS) subscription renewal agreement with a global leader in video content streaming services.
The company's shares jumped following the announcement, up 7.7% at C$0.07 at noon on Tuesday.
DGTL said in a statement that the value of the new contract is $160,000 in exchange for a one-year subscription to the TotalSocial software and services platform.
"TotalSocial provides a valuable data-analytics platform that quantifies the value of brand equity, media performance and competitive intelligence for Fortune 500 level companies,” commented DGTL chief commercial officer Steven M Brown.
“Annual subscription renewals from top global streaming brands such as this client validates the effectiveness of the TotalSocial platform.
“This valued client has leveraged the TotalSocial offline and online data analytics platform for over four years and now uses our patented PaaS as a central tool in the development and deployment of their annual digital marketing and multimedia spend."
The client is a wholly-owned subsidiary of an NYSE issuer with a market capitalization of $250 billion and is currently ranked in the top five of all arts and entertainment brands providing online streaming of television and film-based content, according to DGTL.
The client has more than 45 million active monthly subscribers in the United States alone and has been a TotalSocial client since 2019.
DGTL, which stands for Digital Growth Technologies and Licensing, is an incubator and accelerator of digital media software platforms and complimentary managed services.
-- Updated with share price --
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