Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) announced the appointment of David Nicholls as VP of liquor beverage, strengthening its growing senior management team while providing a greater depth and focus on a key industry that has proven to be extremely lucrative for the company.
The company said in a statement Nicholls brings 15 years of experience in marketing, advertising, and leadership at leading manufacturers Anheuser-Busch InBev (NYSE:BUD) (ABI) and Molson Coors.
Fobi CEO Rob Anson noted that Nicholls brings extensive experience and credibility in the liquor industry, and that’s exactly what the company is looking for as it continues to build out the liquor and data side of the business.
“As we focus on scaling our footprint and technology solutions for the alcohol and beverage market, especially having signed our recent license agreement with BevWorks Brands, I look forward to seeing the significant value and achievements David will bring to the table as VP of liquor beverage,” Anson said.
Nicholls said that he is very excited to join the team at Fobi as it helps digitally transform and future-proof businesses everywhere.
“As a former business leader and marketer, I know that your resources are your most prized possessions—when you don't have a clear line of sight on metrics, you're just flying blind,” he said.
“I'm excited to now bring that clarity to the liquor industry while collaborating with customers to create a fully-connected benefit cycle. Throughout my career, I've strived for this level of performance clarity for my own brands, and now with Fobi, I’ll be making that dream a reality for many liquor business operators.”
Fobi is a leading AI and data intelligence company that provides businesses with real-time applications to digitally transform and future-proof their organizations.
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