Entain PLC (LSE:ENT) will pay up to US$160mln to buy 365scores, a leading scores and sports media company.
The owner of betting brands such as Coral, Eurobet and Ladbrokes will pay an initial consideration of US$150mln with up to a further US$10mln of contingent payments.
365scores provides scores and sports information, editorial & social content, as well as sports-focused free-to-play games.
Entain said 365scores has a global audience of over 15mln active users and is ranked amongst the top 5 scores apps worldwide according to Data.ai.
The firm feels the combination will “provide customers with a broader offering of interactive content and experiences”.
“The acquisition unlocks further growth opportunities and supports our global strategic ambitions,” Entain said.