BioHarvest Sciences Inc. (CSE:BHSC, OTC:CNVCF) announced the launch of its first major 2023 product marketing campaign centered around its flagship VINIA red grape supplement.
The campaign, titled “Real Stories” focuses on VINIA users and their experiences, and it will include aggressive digital and social media marketing to support advertising content on networks including Fox News, Hulu and TBN, the company said.
The goal is to differentiate VINIA from its competition by showcasing the personal health and wellness experiences of many of its customers. VINIA has more than 2,000 verified online reviews, and BioHarvest receives frequent customer feedback from its subscribers, who describe the impact on their mental alertness, physical performance, and general well-being, the company said.
VINIA is designed to improve cardiovascular health and has been clinically proven to significantly increase arterial dilation.
"We are so inspired by customers sharing their health experiences at a level where they keep stating they plan to be VINIA customers for the rest of their lives," said VP of ecommerce Jared Turner. "It has become very clear that this is a powerful differentiator between VINIA and any other nutraceutical on the market."
Besides testimonials, the campaign will focus on the science behind VINIA’s benefits and claims by showcasing the results of human clinical studies that demonstrate the product's efficacy in increasing blood flow by dilating blood vessels throughout the body.
"'Real People, Real Results, Real Science' captures the spirit of our biggest marketing initiative to date,” CEO Ilan Sobel said. "...It is inspiring to see how our 15-year commitment to science as we built this biotech platform technology is now paying off with tens of thousands of VINIA customers.”
BioHarvest has set 2023 guidance that includes global VINIA sales increasing to over US$17 million, which would be about three times more than 2022 sales. These sales levels will be achieved through a combination of increased production capacity, increased scale and the efficiency of its direct-to-consumer marketing machine, the company said.
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