Since the launch of Tesla Solar Roof in 2016, the company has installed about 3,000 solar roofs across the US with a total capacity of nearly 30 megawatts of direct current, missing its stated goal of 1,000 installations per week, according to an analysis by Wood Mackenzie.
The analysis showed the average number of installations per week was just 21 in 2022, and the largest quarter for installations was the first quarter of 2022, which saw 32 systems installed per week.
“Wood Mackenzie’s distributed solar practice has utilized its proprietary project-level datasets to aggregate installation totals for the Solar Roof for the first time,” commented Max Issokson, research analyst and lead author of Wood Mackenzie’s ‘Five Years In: Tesla Solar Roof deployments miss expectations’ report.
“The Tesla Solar Roof, an innovative roofing system made of glass tiles with embedded photovoltaic cells, attracted considerable attention after its initial launch several years ago. But granular installation data has always been elusive, making it challenging to analyze the product’s growth – until now.”
The report also showed, with an estimated 5 million roofs built every year across the country, Tesla Solar Roof held less than 0.03% of the total roofing market in 2022.
It noted that Tesla does have competitors in this market, most notably prominent residential roofing company GAF Energy which also sells a solar roofing system directly to its roofing customers.
“Other products may take the lead in building-integrated solar roofing products. GAF Energy’s Timberline Solar roofing system is better positioned to achieve widespread adoption,” Issokson said.
“The product is faster and easier to install, and the company captures customers when they are considering roof replacements.”
Issokson concluded: “The future potential of Tesla’s Solar Roof will rely on the company’s ability to simplify and streamline installations and tap into a broader customer base.”
Contact the author at emily.jarvie@proactiveinvestors.com
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