Pinterest stock could offer more than 25% upside if the company is able to drive revenue growth through improved advertising, according to a UBS analyst.
The analyst upped its rating for the social media company to ‘Buy’ from ‘Neutral’ and raised its price target to $35 from $27. That’s a 27% premium on Friday’s closing price of $27.47.
Shares of Pinterest jumped more than 5% Monday morning to $28.90.
UBS attributed its bullish stance to improving advertising trends from the visual discovery platform.
In January, Pinterest announced a partnership with LiveRamp to create what are called “clean rooms” for advertisers on the visual discovery platform. A clean room provides advertisers with non-personally identifiable information to target specific demographics and measure audiences.
“We think ad tech moves - including but not limited to partner monetization - stand to drive a step function improvement in revenue growth,” the analyst said. “Early advertiser feedback on the Liveramp partnership alone suggests significant improvement in ad efficacy that should drive budget, and further monetization partnerships could unlock incremental demand.”
Accordingly, UBS increased its 2024 estimates for Pinterest’s revenue and EBITDA.
Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com
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