Audioboom Group PLC (AIM:BOOM) announced that it will continue to partner with Formula 1 to produce, distribute and monetise its official podcasts until 2025.
F1: Beyond the Grid and F1 Nation will be co-produced by Audioboom Studios, the AIM-listed company’s production arm, according to a statement.
The company said it will also provide monetisation services through advertising products and Showcase, its ad-tech marketplace.
“This partnership encompasses every aspect of the Audioboom platform - our distribution technology, our production services through Audioboom Studios, and our cutting-edge advertising products,” said Audioboom’s chief executive Stuart Last.
Since Formula 1 raced into podcasting in 2018, Audioboom said its podcasts have been downloaded more than 80mln times.
F1: Beyond the Grid is a show which involves journalist Tom Clarkson conducting in-depth interviews with some of the grid's legends of today and years gone by, including Sir Lewis Hamilton.
Clarkson also features on F1 Nation with world champion Damon Hill and reporter Natalie Pinkham, giving listeners racing insight and behind-the-scenes stories.