Gamelancer Media Corp. (CSE:GMNG, OTCQB:GAMGF) told investors that its owned and operated 44-channel network spanning TikTok, Snapchat, and Instagram, has surpassed 38 million followers, a 42% year-over-year increase, and continues to experience meteoric growth at a rate of over 1.5 million new followers every month.
The company noted that the extensive network presents incomparable and unique opportunities for brands, agencies, and creators looking to connect with Gen Z and Millennial audiences, adding that it offers full production services and exclusive access to its extensive under-40 audience.
Additionally, it said its production plus distribution option has proven so successful that its brand partners have continued to opt-in to subsequent campaigns at larger budgets with each activation.
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"We continue to demonstrate an unparalleled ability to help brands reach and convert into our predominantly under-40 audience,” Gamelancer Media chairman and CEO Jon Dwyer said in a statement. “We're extremely proud of the calibre of content we've created for our brand partners and that is reflected in both our campaign results and in the repeat business we've seen from our clients.”
With over 2 billion monthly views, Gamelancer Media said brands have discovered that its dynamic approach to creating authentic connections with the under-40 demographic is unmatched.
Under-40 audiences are much savvier than prior generations and are largely unattainable through traditional marketing approaches, it said, adding that it has a unique approach that helps its clients increase exposure and sales and enables up-and-coming influencers to grow their digital footprint and their sponsorship dollars on subsequent campaigns.
Unprecedented video views and user engagement
Gamelancer features creators from historically marginalised communities and has repeatedly shown brand partners that working with up-and-coming creators on user-generated content (UGC) campaigns resonate with Gen Z and Millennial audiences. Our analytics continue to show unprecedented video views and user engagement as a direct result of authentic and entertaining curated content.
“Gamelancer Media is unique in that we provide our brand partners with both creative services and distribution to our 38 million Gen Z and young Millennial followers,” Dwyer added. “This is something few, if any, global media companies can provide. Our creative team understands what resonates with our audience and we curate content to suit specific brand requirements. This approach puts Gamelancer Media at a unique competitive advantage relative to its competitors."
The company said it continues to establish strategic partnerships that bring unparalleled opportunities to its roster of notable brand partners. From electronics companies and financial institutions to national sports networks, Gamelancer Media said it is quickly becoming the go-to for brands seeking to sell their products and services to the 12-to-40-year-old demographic.
Over the past 12 months, the network has grown from 29 to 44 channels and from 22 to 38 million followers. The company enjoys over 2 billion monthly video views, which affords a unique advantage for brands seeking to gain market share from competitors looking to engage with Gen Zs and Millennials.
Gamelancer Media also noted that it is attracting interest from some prominent global brands due to its successful campaigns and unique approach to advertising.
Contact the author at stephen.gunnion@proactiveinvestors.com