On a mad day for the markets, one in which the FTSE 100 tumbled more than 3%, Britsh American Tobacco PLC stock held firm - well almost.
The shares receded around 0.8%, which was nothing compared to the wider sell-off, which saw financial stocks such as Lloyds Banking Group PLC (LSE:LLOY) drop by more than 4%.
In that sense, the cigarette maker cemented its status as a safe haven stock, one that is unlikely to be impacted by the markets or the state of the economy - and for very obvious reasons.
Jefferies, the American bank, earlier on Wednesday reiterated its 'buy' recommendation and £41 a share price target for BAT in a report that addressed several recent concerns raised about its prospects.
It suggested that worries over menthol cigarettes may have been overblown, while vape trends and volumes seem to be improving.
Jefferies also addressed concerns about BAT's US cigarette share, stating that expects an improvement in this regard.
Overall, Jefferies remained bullish on BAT's prospects.
The shares closed down just 25p at £29.75.