Animoca Brands Corporation Ltd and Planet Hollywood Group, through their joint venture Meta Hollywood, are to launch CLUB 3, a private, members-only club that will act as the physical meeting place for the greater global community involved in Web3, NFTs and open metaverse industries.
Sunset Boulevard location
The first CLUB 3 will open in the heart of the famed Sunset Boulevard in Los Angeles, California, in the second half of 2023.
It will be a 10,000-square-foot facility consisting of diverse dining options, including a main dining room and a rooftop restaurant, eclectic bars and a cocktail lounge, meeting rooms, karaoke rooms and other facilities.
The club will offer fully programmable areas for experiential events that will be available both in person and virtually, such as industry events, community meetups, talks, experiences, seminars, AMA sessions, and more.
Expansion to cities around the world
Next up, CLUB 3 plans to expand in multiple iterations in the world’s most popular cities, including New York, Miami, Tokyo, London, Paris, and Hong Kong.
There will be four types of memberships: founding, social, global and corporate. Membership perks will include access to amenities with respect to the membership type and all members will be able to communicate with each other through CLUB 3’s exclusive community chat. All four types of memberships will be available on launch starting from the internal sale.
Memberships are available as mintable NFTs and interested parties can go to the website and reserve a place on the waitlist.
CLUB 3 will be integrating Web3 mechanics into the club’s operations such as community voting on seasonal menus, specialised perks, and collaborative promotions for certain NFT projects and membership holders.
Like-minded individuals
“Imagine a club composed of groups of like-minded individuals – the setting is designed to be comfortable with great food, wonderful cocktails and exciting programming,” Planet Hollywood Group founder and chairman Robert Earl said. “CLUB 3 is truly international, both in its footprint around the world and its membership base – come join our journey as we get ready to launch our first CLUB 3 in Los Angeles.”
Animoca Brands co-founder and executive chairman Yat Siu said: “CLUB 3 will foster and galvanise the broader Web3 community and serve as a launchpad for those wanting to learn more about this new world.
“Members will interact within the club’s numerous facility perks and experience what Meta Hollywood can offer.
“With this project communities across the Animoca Brands ecosystem will have access to new possibilities.”