Wishpond Technologies Ltd (TSX-V:WISH, OTCQX:WPNDF) has announced the launch of Propel IQ, its next-generation marketing technology platform.
The company said Propel IQ combines its award-winning software with its recent acquisitions to create one connected platform, providing businesses with a comprehensive, affordable, and easy-to-use marketing and sales technology platform.
"We believe Propel IQ is the industry's most complete marketing technology suite for SMBs (small-medium sized businesses). Instead of having to use multiple tools and systems to attract and nurture customers, businesses can now get absolutely everything they need on our platform,” Wishpond chairman and CEO Ali Tajskandar said in a statement.
READ: Wishpond Technologies wins industry awards for marketing technology software
“This is a major milestone for the company as it truly combines the power of Wishpond's legacy platform with its recent acquisitions to create a fully connected, unique and seamless marketing solution,” Tajskandar added. “Propel IQ offers an enterprise-level marketing and sales platform that small business owners can easily afford and opens a whole new world of growth possibilities for SMBs."
Wishpond noted that Propel IQ is its most extensive solution to date, utilizing powerful technology from all of its different brands. In addition to Wishpond's lead generation, email marketing, automation, and marketing technology solutions, Propel IQ includes SMS marketing from Winback, referral marketing from Viral Loops, and sales engagement software from PersistIQ, all integrated into one platform. Wishpond said it is also introducing generative artificial intelligence (AI) technologies to the platform.
The company said Propel IQ is a unique solution as it not only helps solve the challenge of fragmented marketing efforts, or managing multiple platforms and tools but also provides SMBs with a proven foundation for marketing success, enabling them to compete more effectively and grow their customer base. Most marketing software solutions are either built for only one step of the customer journey, require too much expertise and time to manage, or are simply unaffordable for today's SMBs, Wishpond said. With Propel IQ, it said businesses can manage the complete customer life cycle, on one platform, eliminating the need to invest in additional marketing and sales tools.
"With deeper integration into the client's business and marketing systems, we believe Propel IQ will increase customer retention and long-term customer value for Wishpond,” Tajskandar continued. “Furthermore, the Propel IQ platform takes a software-first approach which we expect will help to improve Wishpond's margins.”
Easy onboarding process
Wishpond said Propel IQ also offers an easy onboarding process that starts each new client with a customized, personalized roadmap to success. Its proven onboarding process includes creating a marketing plan tailored towards the business's specific goals, where the Wishpond team helps set businesses up in the right direction before handing over the software to the business owners. This ensures that SMBs are set up for success from the beginning and can quickly start seeing the benefits of using Propel IQ, it noted.
Additionally, Wishpond said Propel IQ puts business owners in control of their marketing efforts and also provides access to its expert professional services marketing team to help power customers' marketing plans. Businesses that need assistance with tasks such as graphic design, copywriting, ads management, or search engine optimization (SEO), can simply access these services at the click of a button. It said this integrated service offering ensures that SMBs have access to the best possible marketing expertise, without needing to go through the hassle of finding and hiring external professionals.
"Developing Propel IQ has been a major priority for our team, and we are extremely excited to launch this groundbreaking platform for our customers. With the addition of AI technologies, we believe that Propel IQ will revolutionize the way SMBs approach marketing and we're thrilled to be at the forefront of democratizing this change,” Wishpond chief operating officer Jordan Gutierrez commented.
“Propel IQ puts the business owner in control of their marketing efforts, making it easy for SMBs to stay organized and on top of their marketing efforts, no matter how small or large their business may be," Gutierrez added. "At Wishpond, we believe that everyone should have access to the best possible marketing tools and services at an affordable price. Our goal is to provide SMBs with access to the latest marketing tools and technologies, in one easy-to-use platform, to help them grow and succeed.”
Propel IQ is available now and can be accessed through Wishpond's website.
Based out of Vancouver, British Columbia, Wishpond provides marketing-focused online business solutions. The company offers an "all-in-one" marketing suite that provides companies with marketing, promotion, lead generation, and sales conversion capabilities on one integrated platform.
Contact the author at stephen.gunnion@proactiveinvestors.com