Progressive Planet Solutions Inc (TSX-V:PLAN) revealed that it has commissioned a brand-centric company, Catalytico, to accelerate its position as a leader in cleantech solutions aimed at the cement, agricultural, waste, and animal care sectors.
Headquartered in Kamloops, British Columbia, Progressive Planet is located in the heart of Canada's richest volcanic fields, which provide the prime ingredient for its cleantech products and innovations. Under the new brand strategy, Progressive will highlight its innovation arm — The C-Quester Center of Sustainable Innovation — and the intellectual property it creates.
It is currently advancing more than six new innovative products in the cement, regenerative fertilizer, and animal care sectors. They are derived from the unique combination of volcanic ash and minerals harvested from the company’s volcanic deposits situated around its Kamloops headquarters.
"We are delighted to have Catalytico on board as our brand agency," Progressive Planet CEO Steve Harpur said in a statement.
In 2010, Catalytico was founded by Miro Cernetig, an award-winning journalist and documentary filmmaker, who has built company brands. Catalytico has worked on impact projects in cleantech, real estate development, transportation, aviation, pharma, and resource development.
"Miro's unique experience in bespoke storytelling, branding, and his ability to connect to people in business, government, and media will enhance how we communicate our value,” added Harpur. “After one site visit to see our manufacturing facilities and our C-Quester Center of Sustainable Innovation, he advised me we were not projecting to the world just how much Progressive Planet was doing in cleantech innovations."
New website as part of rebranding
As part of the re-branding, Progressive has re-launched its website with a focus both on its commercial products and the innovations it creates to bring natural, sustainable products to market designed to reduce the world's carbon footprint and restore ecosystems.
"Progressive Planet's mission-driven leadership and team, and their innovative approach to delivering natural everyday products and cleantech innovation, aligns with my own mission to work with brands making a positive impact on our world," said Catalytico founder Cernetig.
Catalytico will direct the "We do CleanTech, Naturally" campaign.
"With this new brand and website, we will focus attention on both our successful product lines and the IP our scientific teams create at the C-Quester Center of Sustainable Innovation," said Ian Grant, COO at Progressive. "Thanks to our scientific teams, and the natural volcanic deposits we have acquired, at Progressive Planet ‘We really do cleantech, naturally.' "
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive
