Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc named senior corporate development executive Colby McKenzie its Chief Revenue Officer (CRO), as the company focuses on growth in its next chapter of revenue generation.
The Vancouver-based company, which provides real-time data analytics through artificial intelligence (AI), said the addition to its senior management team will further boost the company’s growth and expected earnings potential.
According to Fobi, McKenzie is a “skilled” senior executive with a proven track record of accelerating business growth and development. Most recently, he was the co-founder of venture-backed startup Enlighten, which helps over 1,500 clients in the cannabis space better understand and reach customers.
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In 2022, Enlighten made a successful exit to Weedmaps where McKenzie played an instrumental role as vice president and general manager to launch and scale Weedmaps’ off-platform advertising solutions.
McKenzie also brings expertise in corporate development and inorganic growth and will focus on advancing Fobi’s M&A, strategic licensing and joint venture initiatives this year, said Fobi.
Previously, McKenzie worked as an M&A attorney at Weil, Gotshal, and Manges LLP before launching his own venture-focused private equity fund, McKenzie Ventures. In this capacity, he worked closely with companies in a wide array of industries including digital media, adtech, mobile apps, Internet of Things, health and wellness, cannabis, food/service, financial services, and commercial real estate to fund and scale their creative expansion strategies.
In a statement, Fobi CRO McKenzie said: “As someone who has made a career trying to stay ahead of the curve in emerging industries and emerging technologies, I was immediately drawn to the Fobi story.”
“I think the technologies that Rob and his team have built are the perfect solutions for a society that is now mobile-first. I look forward to finding ways to help monetize these forward-thinking products.”
Meanwhile, Fobi founder CEO Rob Anson noted that McKenzie’s experience driving growth and revenue at emerging companies in tech and several other industries makes him the “perfect fit” for the CRO role.
“As we focus on scaling our platforms and applications, Colby is another strategic addition to our senior management team and will be a key piece to enhancing Fobi’s revenue growth,” added Anson.
Fobi is a recognized technology and data intelligence leader across North America and Europe and it is the largest data aggregator in Canada's hospitality and tourism industry.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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