Cinedigm Corp (NASDAQ:CIDM) has acquired movie review and ratings service Dove.org and faith-based streaming platform Christian Cinema, the company announced.
The two brands, acquired from Giving Company, will be combined with Cinedigm's existing streaming service the Dove Channel, offering a one-stop shop for faith and family entertainment across subscriptions, advertising, commerce, editorial content and podcasts.
The move is a major step for Cinedigm toward becoming the premier content provider in the fast-growing faith and family vertical for film and television. That market was estimated at $1.5 billion dollars annually in North America and is expected to grow at 20% CAGR through 2027, according to a study published by Grandview Research in 2020.
"Over the last few years, we have perfected what we think is the best approach to enthusiast streaming: giving customers more of what they want in the medium they want – movies, podcasts, editorial, commerce – under the business model of their choice," chief strategy officer Erick Opeka said in a statement.
"This has led to record growth in other verticals for us, including fandom, genre and Asian content, and we think that faith and family could be bigger than all of those combined. This pair of acquisitions immediately provides us with an established consumer base, immediately accretive revenue, and multiple new avenues for growth.”
Dove.org, founded in 1991, publishes reviews, news and podcasts, along with ratings of films, TV shows, video games and other content in order to help families make informed media choices. Cinedigm and Dove.org first partnered in 2015 to launch the family-focused Dove Channel.
Christian Cinema is a leading transactional video-on-demand service for faith-based films, offering the ability to buy or rent movies with Christian values via ChristianCinema.com as well as leading app platforms such as Apple TV, iOS, Android, Roku, Chromecast, Amazon Fire TV and Amazon Fire tablets.
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